I just got done watching a nice video from the people over at HubSpot and thought I would share it with those we are interested in inbound marketing. For those who do not wish to watch the whole thing, let me recap the highlights of it for your.
Nobody cares about your product but you.
You can have the coolest product in the world, but all your buyers are saying “Yea so, what does it do for me and what problems does it solve?”
Don’t be so in love with your product that you forget to solve actual problems. It’s common knowledge, but you really can’t stop hearing it enough.
No Coercion Required
Don’t lie - don’t be an a** - don’t do trick advertising… done, done & done.
Lose control
Create something that is valuable and let it lose in the world, with no strings attached. Don’t force registration, let other people spread the word for you and have faith in the people that are talking about you.
Put down roots
Be a participant in the industry that you are in. Talk about things, think about things, comment on blogs, reply to twitters and become known to those who are around you.
Create the triggers that let people share
Give them embed codes, text messages to forward, friends to invite, maximize your network externally.
Flesh out your buyer persona - how can you help that persona?
Know exactly who is buying & using your product and make sure that all decisions are made in that persona’s favor.
There it is, 60 minutes of video condensed to the topical points
Tags: coolest product
